{"title":"Our Direction","description":"\u003cdiv class=\"collection-seo-guide\"\u003e\n\n  \u003ch2\u003eOur Direction Perfumes in Canada\u003c\/h2\u003e\n  \u003cp\u003eOur Direction is a contemporary fragrance house recognized for creating expressive, modern Eau de Parfum compositions. Featuring versatile scent profiles designed for both men and women, the brand balances clean aromatics, sweet floral bouquets, and rich spiced leather-amber accords to deliver memorable daily fragrances. At Outlet Parfum, our collection features a curated selection of Our Direction perfumes available for delivery across Canada. Explore our broader selections in \u003ca href=\"\/collections\/arabian-perfumes\"\u003eArabian Perfumes\u003c\/a\u003e, \u003ca href=\"\/collections\/mens-perfumes\"\u003eMen's Perfumes\u003c\/a\u003e, and \u003ca href=\"\/collections\/womens-perfumes\"\u003eWomen's Perfumes\u003c\/a\u003e.\u003c\/p\u003e\n\n  \u003chr\u003e\n\n  \u003ch2\u003eFeatured Our Direction Fragrance Profiles\u003c\/h2\u003e\n  \u003cp\u003eOur catalog highlights distinct scent families spanning spiced woods, luminous florals, and warm ambers:\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSpiced Leather \u0026amp; Rich Woods:\u003c\/strong\u003e Highlighting \u003cem\u003eOur Direction Exceptional Eau de Parfum 100ml\u003c\/em\u003e, a rich warm-spiced composition opening with grapefruit and lavender before unfolding into tobacco, leather, ambergris, and agarwood-inspired depth. For crisp woody aromatics, \u003cem\u003eOur Direction Incredible Eau de Parfum 100ml\u003c\/em\u003e pairs refreshing citrus with clean spices and smooth cedarwood. Discover complementary structured profiles in \u003ca href=\"\/collections\/woody\"\u003eWoody Fragrances\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFloral Ambers \u0026amp; Radiant Musks:\u003c\/strong\u003e Showcasing \u003cem\u003eOur Direction Fabulous Eau de Parfum 100ml\u003c\/em\u003e, an alluring blend of sweet florals and warm ambered resins, alongside \u003cem\u003eOur Direction Heavenly Eau de Parfum 100ml\u003c\/em\u003e with luminous white petals and soft musk. For romantic sweetness, \u003cem\u003eOur Direction My Love Eau de Parfum 100ml\u003c\/em\u003e offers delicate floral notes over gentle vanilla and amber. Discover related floral and resinous profiles in \u003ca href=\"\/collections\/floral\"\u003eFloral Fragrances\u003c\/a\u003e and \u003ca href=\"\/collections\/amber\"\u003eAmber Fragrances\u003c\/a\u003e.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n\n  \u003ch2\u003eScent Guidance: Choosing Your Our Direction Fragrance\u003c\/h2\u003e\n  \u003cp\u003eSelecting the right fragrance depends on your personal scent style and daily routine:\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDaytime Freshness \u0026amp; Daily Wear:\u003c\/strong\u003e Incredible and Heavenly provide clean, uplifting citrus-woody and white floral structures well-suited for office environments, warm weather, and active daytime routines.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEvening Warmth \u0026amp; Social Occasions:\u003c\/strong\u003e Exceptional, Fabulous, and My Love deliver deeper spiced leather, amber, and rich floral presence suited for formal dinners, social gatherings, and cooler seasons.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n\n  \u003ch2\u003eAuthentic Fragrances \u0026amp; Tracked Canadian Delivery\u003c\/h2\u003e\n  \u003cp\u003eShopping for Our Direction perfumes in Canada is dependable with Outlet Parfum:\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTracked Delivery Across Canada:\u003c\/strong\u003e Every order includes reliable, tracked courier delivery across Canada, including major cities and surrounding regions. Tracking details are provided promptly upon dispatch.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTrusted Sourcing:\u003c\/strong\u003e Every bottle is sourced through verified supply channels and arrives in factory-packaged presentation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eClear 14-Day Return Policy:\u003c\/strong\u003e Enjoy straightforward returns on eligible unopened bottles within 14 days of delivery under our store return policy.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003chr\u003e\n\n  \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n  \u003cp\u003e\u003cstrong\u003eWhat is the fragrance style of Our Direction perfumes?\u003c\/strong\u003e\u003cbr\u003e\n  Our Direction creates contemporary Eau de Parfum compositions spanning spiced leather-ouds and fresh aromatics for men alongside radiant florals and soft ambers for women.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eWhich Our Direction perfumes offer distinct profiles?\u003c\/strong\u003e\u003cbr\u003e\n  Exceptional is recognized for its rich spiced leather and woody depth, while Fabulous and Heavenly showcase expressive floral-amber profiles.\u003c\/p\u003e\n\n  \u003cp\u003e\u003cstrong\u003eHow long does shipping take across Canada?\u003c\/strong\u003e\u003cbr\u003e\n  Orders are carefully prepared and dispatched with tracked courier delivery across Canada, with active tracking numbers sent promptly upon dispatch.\u003c\/p\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"our-direction-fabulous-eau-de-parfum-100ml","title":"Our Direction Fabulous Eau de Parfum 100ml","description":"\u003cp\u003e\u003cstrong\u003eAn artisanal edition of Our Direction Fabulous combining calabrian bergamot and vetiver.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur Direction Fabulous Eau De Parfum is a refined woody-aromatic fragrance for men. Calabrian Bergamot, Pink Pepper, and Mandarin open into an aromatic heart of Lavender, Geranium, and Cedarwood, resting on a solid base of Vetiver, Patchouli, and Ambergris Accord.\u003c\/p\u003e\n\n\u003cp\u003eThe disciplined transition between calabrian bergamot and vetiver accords provides a versatile signature across Canadian seasons.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cbr\u003eCalabrian Bergamot, Pink Pepper, Mandarin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cbr\u003eLavender, Geranium, Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cbr\u003eVetiver, Patchouli, Ambergris Accord\u003c\/p\u003e\n\n\u003ch3\u003eLongevity \u0026amp; Sillage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLongevity:\u003c\/strong\u003e\u003cbr\u003eA fragrance profile with a clean woody-aromatic drydown\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage:\u003c\/strong\u003e\u003cbr\u003eModerate projection providing a polished presence\u003c\/p\u003e\n\n\u003ch3\u003eRecommended Wear\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOccasions:\u003c\/strong\u003e\u003cbr\u003eWorkplace, Business meetings, Daily wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeasons:\u003c\/strong\u003e\u003cbr\u003eSpring, Summer, Autumn, Year-round\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tip:\u003c\/strong\u003e Apply to pulse points such as the wrists, neck, and inner elbows. In cooler Canadian weather, applying to clothing or scarves helps preserve the subtle drydown notes.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/mens-perfumes\"\u003emen's fragrances\u003c\/a\u003e or explore the \u003ca href=\"\/collections\/fresh\"\u003efresh fragrance collection\u003c\/a\u003e available with fast Canadian shipping.\u003c\/p\u003e","brand":"Our Direction","offers":[{"title":"Default Title","offer_id":60015759753297,"sku":"3265958550008","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/files\/our-direction-edp.png?v=1787856739"},{"product_id":"our-direction-heavenly-eau-de-parfum-100ml-1","title":"Our Direction Heavenly Eau de Parfum 100ml","description":"\u003cp\u003e\u003cstrong\u003eAn artisanal edition of Our Direction Heavenly combining calabrian bergamot and vetiver.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur Direction Heavenly Eau De Parfum is a refined woody-aromatic fragrance for men. Calabrian Bergamot, Pink Pepper, and Mandarin open into an aromatic heart of Lavender, Geranium, and Cedarwood, resting on a solid base of Vetiver, Patchouli, and Ambergris Accord.\u003c\/p\u003e\n\n\u003cp\u003eThe disciplined transition between calabrian bergamot and vetiver accords provides a versatile signature across Canadian seasons.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cbr\u003eCalabrian Bergamot, Pink Pepper, Mandarin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cbr\u003eLavender, Geranium, Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cbr\u003eVetiver, Patchouli, Ambergris Accord\u003c\/p\u003e\n\n\u003ch3\u003eLongevity \u0026amp; Sillage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLongevity:\u003c\/strong\u003e\u003cbr\u003eA fragrance profile with a clean woody-aromatic drydown\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage:\u003c\/strong\u003e\u003cbr\u003eModerate projection providing a polished presence\u003c\/p\u003e\n\n\u003ch3\u003eRecommended Wear\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOccasions:\u003c\/strong\u003e\u003cbr\u003eWorkplace, Business meetings, Daily wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeasons:\u003c\/strong\u003e\u003cbr\u003eSpring, Summer, Autumn, Year-round\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tip:\u003c\/strong\u003e Apply to pulse points such as the wrists, neck, and inner elbows. In cooler Canadian weather, applying to clothing or scarves helps preserve the subtle drydown notes.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/mens-perfumes\"\u003emen's fragrances\u003c\/a\u003e or explore the \u003ca href=\"\/collections\/fresh\"\u003efresh fragrance collection\u003c\/a\u003e available with fast Canadian shipping.\u003c\/p\u003e","brand":"Our Direction","offers":[{"title":"Default Title","offer_id":60015805333585,"sku":"3265958512471","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/files\/8011003826490-22.png?v=1787857128"},{"product_id":"our-direction-exceptional-eau-de-parfum-100ml-1","title":"Our Direction Exceptional Eau de Parfum 100ml","description":"\u003cp\u003e\u003cstrong\u003eAn artisanal edition of Our Direction Exceptional combining calabrian bergamot and vetiver.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur Direction Exceptional Eau De Parfum is a refined woody-aromatic fragrance for men. Calabrian Bergamot, Pink Pepper, and Mandarin open into an aromatic heart of Lavender, Geranium, and Cedarwood, resting on a solid base of Vetiver, Patchouli, and Ambergris Accord.\u003c\/p\u003e\n\n\u003cp\u003eThe disciplined transition between calabrian bergamot and vetiver accords provides a versatile signature across Canadian seasons.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cbr\u003eCalabrian Bergamot, Pink Pepper, Mandarin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cbr\u003eLavender, Geranium, Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cbr\u003eVetiver, Patchouli, Ambergris Accord\u003c\/p\u003e\n\n\u003ch3\u003eLongevity \u0026amp; Sillage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLongevity:\u003c\/strong\u003e\u003cbr\u003eA fragrance profile with a clean woody-aromatic drydown\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage:\u003c\/strong\u003e\u003cbr\u003eModerate projection providing a polished presence\u003c\/p\u003e\n\n\u003ch3\u003eRecommended Wear\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOccasions:\u003c\/strong\u003e\u003cbr\u003eWorkplace, Business meetings, Daily wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeasons:\u003c\/strong\u003e\u003cbr\u003eSpring, Summer, Autumn, Year-round\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tip:\u003c\/strong\u003e Apply to pulse points such as the wrists, neck, and inner elbows. In cooler Canadian weather, applying to clothing or scarves helps preserve the subtle drydown notes.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/mens-perfumes\"\u003emen's fragrances\u003c\/a\u003e or explore the \u003ca href=\"\/collections\/fresh\"\u003efresh fragrance collection\u003c\/a\u003e available with fast Canadian shipping.\u003c\/p\u003e","brand":"Our Direction","offers":[{"title":"Default Title","offer_id":60015805366353,"sku":"3265958554891","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/files\/8011003826490-20.png?v=1787857175"},{"product_id":"our-direction-incredible-eau-de-parfum-100ml-1","title":"Our Direction Incredible Eau de Parfum 100ml","description":"\u003cp\u003e\u003cstrong\u003eAn artisanal edition of Our Direction Incredible combining calabrian bergamot and vetiver.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur Direction Incredible Eau De Parfum is a refined woody-aromatic fragrance for men. Calabrian Bergamot, Pink Pepper, and Mandarin open into an aromatic heart of Lavender, Geranium, and Cedarwood, resting on a solid base of Vetiver, Patchouli, and Ambergris Accord.\u003c\/p\u003e\n\n\u003cp\u003eThe disciplined transition between calabrian bergamot and vetiver accords provides a versatile signature across Canadian seasons.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cbr\u003eCalabrian Bergamot, Pink Pepper, Mandarin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cbr\u003eLavender, Geranium, Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cbr\u003eVetiver, Patchouli, Ambergris Accord\u003c\/p\u003e\n\n\u003ch3\u003eLongevity \u0026amp; Sillage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLongevity:\u003c\/strong\u003e\u003cbr\u003eA fragrance profile with a clean woody-aromatic drydown\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage:\u003c\/strong\u003e\u003cbr\u003eModerate projection providing a polished presence\u003c\/p\u003e\n\n\u003ch3\u003eRecommended Wear\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOccasions:\u003c\/strong\u003e\u003cbr\u003eWorkplace, Business meetings, Daily wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeasons:\u003c\/strong\u003e\u003cbr\u003eSpring, Summer, Autumn, Year-round\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tip:\u003c\/strong\u003e Apply to pulse points such as the wrists, neck, and inner elbows. In cooler Canadian weather, applying to clothing or scarves helps preserve the subtle drydown notes.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/mens-perfumes\"\u003emen's fragrances\u003c\/a\u003e or explore the \u003ca href=\"\/collections\/fresh\"\u003efresh fragrance collection\u003c\/a\u003e available with fast Canadian shipping.\u003c\/p\u003e","brand":"Our Direction","offers":[{"title":"Default Title","offer_id":60015805399121,"sku":"3265958551111","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/files\/WhatsApp-Image-2024-02-10-at-12.32.32-PM.jpg?v=1786613401"},{"product_id":"our-direction-my-love-eau-de-parfum-100ml","title":"Our Direction My Love Eau de Parfum 100ml","description":"\u003cp\u003e\u003cstrong\u003eAn artisanal edition of Our Direction My Love combining calabrian bergamot and vetiver.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eOur Direction My Love Eau De Parfum is a refined woody-aromatic fragrance for men. Calabrian Bergamot, Pink Pepper, and Mandarin open into an aromatic heart of Lavender, Geranium, and Cedarwood, resting on a solid base of Vetiver, Patchouli, and Ambergris Accord.\u003c\/p\u003e\n\n\u003cp\u003eThe disciplined transition between calabrian bergamot and vetiver accords provides a versatile signature across Canadian seasons.\u003c\/p\u003e\n\n\u003ch3\u003eFragrance Notes\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e\u003cbr\u003eCalabrian Bergamot, Pink Pepper, Mandarin\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e\u003cbr\u003eLavender, Geranium, Cedarwood\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e\u003cbr\u003eVetiver, Patchouli, Ambergris Accord\u003c\/p\u003e\n\n\u003ch3\u003eLongevity \u0026amp; Sillage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLongevity:\u003c\/strong\u003e\u003cbr\u003eA fragrance profile with a clean woody-aromatic drydown\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage:\u003c\/strong\u003e\u003cbr\u003eModerate projection providing a polished presence\u003c\/p\u003e\n\n\u003ch3\u003eRecommended Wear\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eOccasions:\u003c\/strong\u003e\u003cbr\u003eWorkplace, Business meetings, Daily wear\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeasons:\u003c\/strong\u003e\u003cbr\u003eSpring, Summer, Autumn, Year-round\u003c\/p\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eApplication Tip:\u003c\/strong\u003e Apply to pulse points such as the wrists, neck, and inner elbows. In cooler Canadian weather, applying to clothing or scarves helps preserve the subtle drydown notes.\u003c\/p\u003e\n\n\u003cp\u003eBrowse our \u003ca href=\"\/collections\/mens-perfumes\"\u003emen's fragrances\u003c\/a\u003e or explore the \u003ca href=\"\/collections\/fresh\"\u003efresh fragrance collection\u003c\/a\u003e available with fast Canadian shipping.\u003c\/p\u003e","brand":"Our Direction","offers":[{"title":"Default Title","offer_id":60015845802065,"sku":"3297465531461","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/files\/WhatsApp-Image-2024-02-10-at-12.32.23-PM.jpg?v=1786613441"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1058\/0351\/3937\/collections\/7.png?v=1787213631","url":"https:\/\/www.outletparfum.ca\/collections\/our-direction.oembed","provider":"Outlet Parfum","version":"1.0","type":"link"}